How we use cookies

 

1. What are cookies?

A cookie is a small text file containing small amounts of information which is placed by a website onto a computer or device.

Cookies are designed to assist a computer or device to remember something the user has done within that website e.g. remembering that the user has logged in to My Premier Inn, or which buttons have been clicked.

There are specific cookies related to knowing a user is logged in or not. These are known as authentication cookies. We use ‘Authentication cookies’ which are important for the website to know what information to show you, or if it needs to ask you to log in.

Cookies cannot carry viruses or install malware.

By using the Premier Inn website, mobile website and applications, you are agreeing to our Privacy and Cookie policies and consent to the use of cookies and similar technologies by us and our carefully selected third party partners as described in these policies. If you do not agree to such use, please see the Managing Your Cookies section for details on how to adjust your settings.

2. Why does Premier Inn use cookies and how long do we keep them?

At Premier Inn we use cookies for up to a 30 day period, with technologies to recognise customers and to understand and facilitate your browsing and booking behaviour. We use this information to improve our website and applications to offer the best experience for you, our guests. Our website also employs cookies and similar technologies placed by our carefully selected third party partners.

3. Types of Cookies

Cookies available in two different formats:

First Party Cookies

First-party cookies are those set by a website that is being visited by the user at the time with the website displayed in the URL window.

Premier Inn use first-party cookies to monitor how visitors find & use our website. We record such activity in aggregate, using this information solely for the purposes of monitoring & improving the website and customer experience at Premier Inn.

Third party cookies

Third-party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.

Premier Inn uses a variety of carefully selected third parties to provide certain services to improve the service we offer to you. Some of these third parties use cookies. Third party cookies are those that are set by a domain different to the one that the user is visiting.

4. Definitions of Cookies

Session Cookies
These cookies only last for the duration of your visit to our website. We use session cookies to help improve your experience with us and to support key activities that you want to undertake on our website. An example of this is in our website booking summary, where session cookies are used to retain the detail of rooms you have chosen to book until you are ready to complete the full booking. These cookies are administered by us and none of your personal data is stored or retained after you have left our website.

Persistent Cookies:
These cookies are written on to your computer’s browser and remain in place until they expire or you choose to delete them. These cookies are used for a the following reasons:-
These cookies are used to measure your engagement with our website. They allow us change and develop our website to improve your experience with us. We may use this data to send you communications around areas of interest to you. Our marketing cookies also allow you to participate in customer surveys, giving you a chance to provide us with feedback and allowing us to further improve your online experience.

5. Do I have to accept cookies?

To make full use of the Premier Inn website experience, cookies need to be enabled on your browser; certain features will not work if you reject cookies. Cookies are used to offer a personalised experience when browsing the website on your computer, tablet, mobile phone and by using applications.

If you choose not to allow cookies you will still be able to browse the site but your experience will not be as beneficial as if you have cookies enabled. Without persistent cookies <see definition above> you will not be able to book a Premier Inn room or manage any existing bookings as cookies are required for these processes to be completed.

The main benefits for accepting cookies will allow us to improve your experience at Premier Inn and remembering information about to tailor your preferences to you.

Are cookies used on web, mobile, tablet and apps?

Yes, cookies, or other data storing devices are used on all of our digital channels (web, mobile, tablet and Apps).

Do cookies contain my personal information?

No, cookies do not contain confidential information such as your home address, telephone number or credit card details. Premier Inn ensures that any agreement we hold with 3rd parties will not use the data externally.

Premier Inn on Social Networks

We offer our customers the ability to share details of our hotels on social networking sites such as Facebook and Twitter. For details of Facebook data use policy, view the full Facebook Privacy Policy and for details on how Twitter adheres to its privacy policy, view the full Twitter privacy policy for more information.

From time to time Premier Inn may run competitions or other applications within Facebook or other social networking site, these applications may drop cookies onto your devices and you are advised to read the terms of the application for more information.

6. Managing your cookies

You have different options to manage the cookies on your computer or device. You can change your browser settings to prevent cookies from being accepted, or, depending on which browser you are using, you might be able to receive an alert when a website is trying to place one on your browser. With most browsers you can allow first party cookies to be set but refuse third party cookies.

If you change your cookie preferences, you will still be able to browse around the site but certain functions will not be available, for example you will not be able to book a Premier Inn room or manage any existing bookings as cookies are required for these processes to be completed. Also, by not allowing cookies, some of our standard functionality will not work, for example deleting certain cookies.

Your browser’s ‘help’ menu should tell you how to block cookies or change your cookie settings. How you adjust your browser will depend on the browser you are using.

You can delete cookies stored in your browser by using a function in your browser. Whilst this does not mean you won’t collect cookies in the future, it gives you freedom to delete your cookies after you have been online. This function is often known as ‘clearing cookies’.

Clearing your cookies on one browser of one device does not automatically clear them on another. You need to clear all browsers on all channels independently.

You can find some helpful information about cookies by visiting www.aboutcookies.org (Premier Inn is not responsible for the content of external websites.)